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The New Facebook Changes: From the Eyes of the Average User

I was delighted when I received this interesting guest post from enthusiastic Sophie Bratt (Psychology graduate from Cheshire). Sophie outlines the changes put in place for Facebook and how they can effect the standard user. A great way to ‘stay connected’: Facebook proves how credible it is with some astonishing figures: 1) Over 800 million [...]

Google +; How to Use Social Media in your PR Strategy

If you have been reading the newspapers, blogs or the newly released Huffington Post UK over the last week, you will have noticed two major breaking stories unravelling before your eyes, one involving the News of the World’s on-going PR nightmare and the other involving the new social network on the block, Google+. While the [...]

Hannah Jane Giles Guest Post – What does Bob think about mobile?

More and more brands are using mobile to communicate with their consumers. Esendex carried out a consumer survey to find out how people like to receive SMS messages. So what are the hard numbers? The results are quite astonishing. Take a look at the infographic below;

Social media- a crisis management tool?

Thanks to Emily Corfield – PR student- Lincoln University, for this brilliant guest post on social media and crisis communications. So you may be thinking “this is another one of those social media blogs” but in fact it isn’t. It is an insight into the world of social media and crisis communications. In case you [...]

To Tweet or not to Tweet?

The media savvy know that it’s all about tweeting and following, thanks to the micro-blogging and social networking site, Twitter. The main aim of Twitter is to enable people to instantly update their profile page to notify their ‘followers’ on what they’re up to. Twitter users a range, from bands, DJ’s, politicians, businesses and even your [...]

WordPress Editorial Calender- 2012 Blogging Made Easier

Posted by Jessica on January 22nd, 2012

As my work schedule has been busier than ever in 2012 my blog has taken a back seat and I haven’t had chance to write anything over the last four weeks. Whilst searching for blogging ideas, I came across this new plug in for wordpress which enables you to plan ahead and schedule in new posts.
The Editorial calendar looks very similar to the Windows Outlook calendar with small boxes for each day of the week. There is an option to drag and drop information if you want to move content ideas around.

My love for Polyvore

Posted by Jessica on December 4th, 2011

I came across Polyvore a while ago and had lots of fun playing around with it. However, I recently discovered a way to use it effectively and incorporate it into a brands social media strategy. Since joining the team at Daniel Footwear I have been sourcing new ways to promote their products rather than blatant advertising.

What is Polyvore?

Polyvore is a social sharing website that is image based. People from all over the world are invited to create profiles and join the website to share their love of fashion.

This website enables people to discover style and set their own trends to influence other people and anyone with a keen interest in fashion and trends will use it to express their creativity.

Elephant Parade, Supporting the Asian Elephant Foundation

Posted by Jessica on September 25th, 2011

I have just returned from an amazing long break in Milan, and apart from the stunning scenery, fantastic culture and ultra-tasty cuisine this little or rather, BIG campaign caught my eye.

The Elephant parade- Milan

In support of a fundraising event to protect Asian elephants, international artists, designers and celebrities have decided to paint over eighty elephants with their unique designs and place them around the city and suburbs of Milan. This is the largest open air art exhibition to take place and I even found one in the airport!

You can see a quick collection of the elephants below (some of my favourite) This white one particularly made me look twice with the tag line ‘out of sight’ ‘out of mind’ written across its back end.

I think this is a great example of gorilla marketing that gets you to stop and take a look at the unusual creations. The elephants will be present from Friday September 16^th through to 15^th November if you get a chance to see them for yourself. At the end of this period of time, all elephants will be auctioned off at Duomo in Milan with the aim to raise money for the Asian Elephant Foundation.

Imagine having one of these in your front room?

I’m Not Living in a Geek Hot Spot- Are You?

Posted by Jessica on August 30th, 2011

UKs Geekiest City

This infographic was brought to you by Ebuyer.com, the UK’s largest independent online electrical retailer.
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I get called a geek by friends and family on a regular basis but I can’t be that much of a geek as the City I work and breathe in, Leeds, ranks as one of the least geekiest cities in the UK. This is somewhat shocking as Leeds is known as a digital hub with many working as developers and SEO wizards. It is lucky that Leeds is above ‘Bradford or we would be getting our shame faces on.

Maybe we need to step up our game?

Where does your City rank?