Archive for May, 2012
Clever Campaigns VS Heavy Facebook Ads
Back in 2009 I put together my dissertation on advertising in social networks and how brands may struggle to be seen amongst the clutter. Although some of the examples are quite dated the theory still appears relevant. Here is chapter [...]
Public Relations: Insiders Know How
I was invited to contribute to a PR e- book that was being put together by Kizzi Nkwocha, Editor of The Sussex Newspaper. The book titled ‘Insiders Know -How, Public Relations’ is a collaboration of articles written by PR professionals [...]