Archive for July, 2012
How do Facebook Ads work? Strong Vs Weak Theory
Here is another section of my dissertation that I wanted to share. Looking into the theory of advertising and how it triggers and taps into the brain to generate attention. Advertising works to build relationships with consumers and emphasises the [...]
A few things you should avoid at a press event – featuring Nelly.com
I attended a Nelly high heels event last Wednesday in Leeds, as the opportunity of getting my hands on free shoes and spending time with familiar bloggers was too good to miss. The event was held at Oracle in Leeds [...]
5 things PR professionals should know before approaching bloggers
PR professionals work with bloggers on a regular basis to help brands raise awareness and push their products via influencers. But are we approaching them in the right way? I was very fortunate to receive answers to my questions [...]