Working with a fashion stylist + heavy social media channels


So, you may have heard about them and considered approaching? From personal experience, stylists are a really great contact to have when trying to spread the word about products or a certain item that you want to push virally. Preferably if they have their own bag. Do a little research and find a stylist who [...]

5 Things to consider when gifting a celebrity

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If you are working in consumer/lifestyle PR, then you will probably be familiar with the process of gifting a celebrity or a very influential person with a high popularity score. Gifting can be a great PR technique if done correctly and each party sticks to their plan. When a celebrity with 2.5 million followers on [...]