More and more brands are using mobile to communicate with their consumers. Esendex carried out a consumer survey to find out how people like to receive SMS messages. So what are the hard numbers? The results are quite astonishing. Take a look at the infographic below;
Like Bob most consumers carry their mobile phone around with them everywhere they go. According to Simon Forester, Online Trading Director at Debenhams. “Mobile devices are an integral part of consumers’ lives – most people leaving the house without their phone are likely to go back and get it.”
If more retailers choose to integrate SMS into their mobile strategy, they have the opportunity to communicate more effectively with their consumers and enable their consumers communicate with them.
Bio – Hannah Jane Giles, Esendex, Digital Marketing Guru 
Hannah Jane Giles has been involved in digital marketing since 2004 and has worked at Esendex since January 2010. Her role covers a great mix of search engine marketing, tweeting, producing website content, blogging and more.
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