Whether PR is done online or offline, the goal is always the same: establish credibility, build brand awareness and foster support among stakeholders. In the online arena, however, PR requires a new skill set, as well as a solid understanding [...]
These days, one question that companies may ask their PR branding managers or any other PR agencies, is how they may increase the number of social media mentions for their brand. Social media mention refers to how often your brand [...]
After reading an article on Ragan’s PR Daily last week it got me thinking about the field I am working in and how I overcome disappointment and the feeling of rejection. PR involves a lot of time and energy [...]
Marketers and PR professionals have been quoted as the happiest people in their careers, behind florists, hairdressers and plumbers according to the City and Guilds shortlist for 2012. Would we agree with this? I would say there are low points [...]
Laura Bartlett is the editor of a fresh and exciting Leeds born fashion magazine, Urban CoCo. I managed to catch up with the lovely Laura and asked her a few nosey questions about the success of the magazine so far [...]
PR professionals always talk about the good side of PR and boast about their results and achievements. However we would be lying if we didn’t say some of the days are a real struggle and quite demeaning to the human [...]
I attended the Social media 4×4 case study event on the River Thames this Monday and there was some really useful knowledge flying around. The overall principles in PR were emphasised and the procedure of building relationships and joining community [...]
This is the first time in 5 weeks that I have been able to blog again and I am bringing you a more personal post. Unfortunately I was left with one working hand due to a frightening experience involving a [...]