There has been a lot of talk around Pinterest lately and how useful the social sharing site can be for marketing purposes. The online pin board has gained a huge result with unique visitors to the site growing by 400% between September and December 2011. Mashable I have been a member for 6 months and [...]
Posted in Social Media 
Tags: likes, marketing, new ideas, photo, Pinterest, PR, re pin, social media 
1 Comment »
I came across Polyvore a while ago and had lots of fun playing around with it. However, I recently discovered a way to use it effectively and incorporate it into a brands social media strategy. Since joining the team at Daniel Footwear I have been sourcing new ways to promote their products rather than blatant [...]
Posted in Social Media Tags: brands, Daniel, design, Footwear, images, likes, Polyvore, shares, shoes, social media 4 Comments »
US fashion store Forever 21 turned to influential fashion bloggers before opening its doors for business last Wednesday. Forever 21 decided to invite young A-list bloggers such as Bip Ling and those from other sites including myfashionlife.com, Iamvintagelover.com, 5inchandup.blogspot.com and culturejunkie.co.uk to the launch of its brand new store on Oxford Street. They decided that [...]
Posted in Social Media Tags: Facebook, Fashion blogs, Forever 21, Independent, One iota, social customer, social media 1 Comment »
The Facebook and Google War Continued… In the latest clash between online giants, Facebook and Google, Facebook are left red faced after being caught financing a smear campaign about Google Circles, Google’s answer to social networking. The social media giant has admitted hiring PR agency, Burson–Marsteller, in an attempt to attack the search engine for breaching [...]
Unfortunately this is a personal rant about my poor experience with Vodafone and how I used twitter to vent my anger and catch their attention. The problem started when the home navigation key on my iPhone stopped working making it completely unusable. When I visited the Vodafone store they told me to send it away [...]
Most companies are deciding to follow the trend and set up Facebook fan pages that allow interaction and engagement with their consumers. It is a free way of marketing and allows you to push out messages quickly and efficiently, ticking a big box when budgets are tight. Although a Facebook fan or corporate business page is [...]
Posted in PR Inspiration, Social Media Tags: agency, conversation, Facebook, interaction, PR agency, social media No Comments »Addressing the right people, in the right concept can show positive results for organisations. This post takes a look back over some of the social media campaigns that were successful and those that were a flop. Dell Inc, one of the most highly recommended computer manufactures was struggling in the market back in 2006, as [...]
