Addressing the right people, in the right concept can show positive results for organisations. This post takes a look back over some of the social media campaigns that were successful and those that were a flop. Dell Inc, one of the most highly recommended computer manufactures was struggling in the market back in 2006, as [...]
Archive for the ‘Social Media’ Category
The Inbetweeners Vs. The University of Lincoln Causes Facebook Frenzy
Posted by Jessica on October 17th, 2010
Lincoln University received an unexpected negative mention last week on the popular TV comedy, The Inbetweeners. As Lincoln was described as a “shit hole” and the university was mocked with the line: “…goodbye first-rate education, hello the University of Lincoln” This obviously caused a stir at the University of Lincoln and existing and ex students [...]
Posted in Social Media 
Tags: Facebook, mass audience, online, PR Company, social media 
No Comments »Twitter Promoted Accounts
Posted by Jessica on October 5th, 2010
Twitter has decided to develop ‘promoted accounts’ which target users based on their interest and likes. They can do this by seeing what you follow and then subliminally pushing a message in front of you that ‘may appear similar to your other interests’ The promoted accounts will show up in the side bar and much [...]
Posted in Social Media Tags: Advertising, blogs, Key Links, Online PR, PR, social media, Twitter 1 Comment »5 Steps to Approaching Social Media
Posted by Jessica on August 19th, 2010
Before you dive into social media and get carried away with the tweets and tagging make sure you take a few important steps and prepare your approach. Think about your audience and what they would expect from you. How are you trying to approach them and what key message do you want them to receive? [...]
Lee Odden’s Model
Posted by Jessica on July 30th, 2010
The most common mistake made in social media marketing is a lack of listening. When considering what your target audience maybe looking for, gather research before reaching out to them. Planning a strategy is essential if you want to make your brand active and gain attention.
Posted in PR Inspiration, Social Media Tags: brand active, interest, listening, PR, social media No Comments »
