How to deal with critical feedback with reference to PR


After reading an article on Ragan’s PR Daily last week it got me thinking about the field I am working in and how I overcome disappointment and the feeling of rejection. PR involves a lot of time and energy which can either result in positive results or negative feedback and disappointment.

Here is a reminder of the extract from

1. You receive critical feedback, well, critically.

Critical feedback is a way of PR life and professionals in this business are required to have thick skin. Even the very best piece of secured coverage can generate commentary from a colleague or client about a key message that was missed; the most successful social media campaign may result in a request for more “likes” or a greater number of followers. And that’s the results end of the campaign.

The feedback during materials development and/or project management is typically without a filter and often comes from a number of sources including colleagues, managers, and clients. Critical feedback is part of the gig, and the best you can do is embrace it, learn from mistakes, and improve moving forward.

Can’t handle it? Consider another career.


How do we deal with critical feedback?

  1. The first thing to remember is not to take this too personally and look at where you went wrong and how you can rectify or improve it moving forward.
  2. If you have made an error then admit it was your fault. Don’t try and cover something with a poor excuse or pass the blame.
    If someone senior is telling you how to rectify errors or giving you guidance on how to do things next time, stop and listen with enthusiasm.
  3. Sometimes the feedback given will irritate you and possibly leave you with a bitter taste in your mouth. Rise above it and remain professional.
  4. There will be many hurdles to climb over before the finishing line so don’t try and run before you can walk.
    Remember, many people make mistakes and even those who are well experienced and highly professional will make errors and cock up now and again.
  5. Don’t become disheartened and give up! Try again and try harder.
    “Look at a day when you are supremely satisfied at the end. It’s not a day when you lounge around doing nothing; it’s a day you’ve had everything to do and you’ve done it.” Margaret Thatcher
  6. Just because you have felt like you have failed and something doesn’t mean you should step back and leave the game. Try and step up your game.
    “Success is not final, failure is not fatal: it is the courage to continue that counts.”  Winston Churchill
  7. If you have had a bad day, go out with friends, your partner or family members and let them distract your mind. Worse things can happen in life… trust me!





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