The 2014 FIFA World Cup takes place in Brazil, kicking off on the 12th of June and football fans are already starting to work out how many days off work they can wangle to watch the games. I’m keen to explore the innovative ideas that are being set up and how other social platforms apart from Twitter, will be used to generate hype.
In 2010 the World Cup final sent Twitter into over drive with producing the largest period of sustained activity in Twitter’s history.
“Throughout the match, Tweets-per-second (TPS) were much higher than average; during the game’s final 15 minutes, this jumped to more than 2,000 TPS. (Spain’s winning goal in the final scored a 3,051 TPS.)
During the final, people from 172 countries tweeted in 27 different languages.”
This was of course, before the 2012 Olympic games which became known as the “the digital games.” There were 40 million Olympic related tweets and over 100 million Facebook related statuses, comments and wall posts.
Budweiser, the official sponsor of the 2010 FIFA World Cup was the most talked about brand during the big event as they put together a very clever integrated campaign that got people excited. Budunited.com
Thirty two enthusiastic fans were selected and flown to South Africa to live in one house and have their team loyalty and passion documented online through a programmed schedule. As each team was eliminated from the World Cup, the fans followed.
They also set up a Facebook page that encouraged fans to meet and have fun with a creative face painting app which lead to one face being painted every second all over the world. The page received over one million fans in a short few weeks.
What is going on before the FIFA 2014 World Cup?
A catchy animated video has been put together for television broadcast all over the world during the World Cup Opening on the 12th of June. You can view it here: http://youtu.be/JP67IM1LX-M
Live hangouts have been taking place on Mashable with sportswriter Sam Laird, joined by Sports Illustrated soccer writers Grant Wahl and Brian Straus. This a great way of engaging with fans and getting them excited before the games begin.
Facebook generated a little fun as they decided to name their own squad based purely on the amount of ‘likes’ each player had on the site. Fans were all over this one and you can probably guess who was at number 1? Yes of course, Portugal superstar Cristiano Ronaldo.
Sony has launched its own social media network to enable football fans to really get involved with the game and hold opinion and debate. The One Stadium Live Network pulls in the recent and most popular conversations from Twitter, Facebook and Googe+ available in over 32 different languages. The Network also provides fan challenges, history and news and competitions that enable football fanatics to win prizes.
Sony will raise awareness of the site and the most popular conversations will be hosted on the brand’s social and paid channels, making it an exciting experience for passionate supporters.
Bring on the games!