The proof is in the pudding- Check your blog posts before publishing

I have been reading the comments from a recent post on www.quora.com, titled ‘Is it acceptable to have typos in your blog posts? Some of the responses to this are as follows, I don’t think its “acceptable”, but it is inevitable.I’m a pretty prolific writer, and quite a grammar nazi, and I make little typos all the time. Without a second person to proof-read, it’s very hard to catch every typo.It always annoys me when one slips into my blog though.

How can we prevent this?

  • One you have written your blog post and filled it with creative inspiration, print it out and read through it thoroughly. (You don’t always spot mistakes on a computer screen)
  • Give the piece of copy to a friend or colleague to proof check and ask them to feedback to you. You could also put it through Copyblogger – http://www.copyblogger.com/ to check for duplicated content.
  • Before copying and pasting the content into word press make sure you paste it on notepad first before transferring. This will delete any unwanted formatting and will allow word press to display the text clearly without and odd symbols.

The Dragon Dictation- a useful iPhone App for a PR Professional

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Dragon Dictation is an easy-to-use voice recognition application powered by Dragon®
This nifty little application allows you to easily speak into it and instantly see your text or email messages. It is much faster than typing out a long winded message or e mail.
You can train it to recognise your voice so that it avoids making silly mistakes. Use it to create a blog post and give your fingers a rest. It is also perfect for wording a complicated email when out of the office or during a long commute.
Other uses,
  • You could use the app at a conference instead of scribbling notes.
  • Press days- Interviewing
Make sure you check over the text for grammar and punctuation errors. You may also wish to add in capitalisation of letters.
I rewrote the first paragraph of this blog post below using the Dragon Dictation app.
Dragon dictation is an easy to use voice recognition application powered by Dragon. This nifty little application allows you to easily speak and instantly see your text or e-mail messages in fact it’s up to 5 times faster than typing on the keyboard
My first attempt at using this little device has resulted in a near enough word for word paragraph, except for the odd one, highlighted in red. It also doesn’t allow spaces, full stops or capitalisation – which would all need to be put in manually.
Still quite a handy addition to the  PR toolbox I would say!!

Barbie and Ken – Social Media Frenzy

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I loved Barbie and ken at the age of 7 and I absolutely love the fact they have made a comeback in the style of a social media frenzy!!

I take my hat off to who ever thought of this genius idea! So simple but let’s face it- these simple ideas turn out to be the best!

The campaign that set out to get  these two iconic dolls back together, spread like wildfire and it has definitely generated the attention wished for.

The Facebook group http://www.facebook.com/barbie?v=photos had nearly 2000 fans and the Twitter page holds 34,915 followers.

The Power of Twitter and Vodafone

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Unfortunately this is a personal rant about my poor experience with Vodafone and how I used twitter to vent my anger and catch their attention. The problem started when the home navigation key on my iPhone  stopped working making it completely unusable. When I visited the Vodafone store they told me to send it away to their repair centre promising I would have it back within 7-10 days. Well, after a lengthy 2 weeks I received a text message to say my phone was back in the store and fully repaired. When I visited the shop to collect it - astonishingly the phone was un repaired and I was given a note to say it wasn’t under manufactures warranty. However having  only had the iPhone 8 months I knew that this was incorrect information.  As the staff members in the store were useless  I decided to contact a Vodafone representative directly which resulted in a very lengthy telephone call. My response was quite vague but I was told to visit the Apple store and ask for a repair.

Social media- a crisis management tool?

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Thanks to Emily Corfield – PR student- Lincoln University, for this brilliant guest post on social media and crisis communications.

So you may be thinking “this is another one of those social media blogs” but in fact it isn’t. It is an insight into the world of social media and crisis communications.
In case you hadn’t heard, social media provides excellent communication opportunities and these can be exploited during crisis times. Three most popular platforms of social media will be discussed for the purposes of this blog.
Facebook is a popular social-networking site which allows the capability of feedback, comments and of course real-time status updates. Twitter has become a popular micro-blogging tool that allows real-time connectivity between “followers.” YouTube allows users to upload videos of anything they choose. Social networking sites have become one of the most popular searches on the web which suggests they are used by a hefty amount of people. So what does this mean for an organisation?

Don’t ignore your Facebook Fans in 2011

Most companies are deciding to follow the trend and set up Facebook fan pages that allow interaction and engagement with their consumers. It is a free way of marketing and allows you to push out messages quickly and efficiently, ticking a big box when budgets are tight.

Although a Facebook fan or corporate business page is great, there are crucial things to remember,

  • Do not push out too many hard sell messages that are blatantly asking people to buy from you or promote their services. This becomes boring and people will start to turn against you rather than be on the same page.
  • Dedicate a member of your team to check the page on a regular basis and interact with members within it. Posting interesting updates is far better than letting it lay dormant.

11 Factors to Consider when Placing Content on Websites/Blogs

Everyone in the PR world are learning that optimising press releases and blog posts for search engine purposes is becoming a big part of their online strategy. We are told to make sure we include a link within the copy whenever it is published but what makes these links strong and worthy?

When looking at a website to place content on it is wise to check the following.

  1. Are the links within content do-follow? check for the tag attribute rel=”nofollow” on links within the content. You can download a free SEO book.com toolbar that will also help you identify these.
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