Share and Share Alike

Working in a competitive field means we are always banging our heads together, trying to push out creative thoughts and thinking of a big idea that can put us one step above competitors. However results don’t always come from the ‘big ideas’ and can quite often form naturally from simplicity and projects that involve working with your local community.

Before Christmas 2011 I was invited to a photo shoot with Hebe Media and Trinity Leeds which was in aid of supporting the local fashion industry and the new Trinity shopping centre, due to open in Leeds 2013. The fashion shoot took place in Leeds library which provided a very traditional and quaint setting for the photography. The models were dressed in clothes from local designer James Steward and emerging fashion designer Shi-Yuen Li from Asobi Fashion, plus bags and shoes from Daniel Footwear.

The most interesting result (apart from the amazing final images) was how the project was shared amongst Facebook. The photo shoot was posted on Trinity’s Facebook page and all parties involved were tagged in the post. Each photograph mentioned the company/designer that provided the clothing, shoes, equipment and hair and make-up. When mentioned and tagged, the post appeared on personal profiles as well as company fan pages. This enabled others to see the post and share amongst their friends.

Shang Ting Peng from Hebe Media owns a Facebook page that she started when arriving in the UK after her studies in Barcelona. The page involves photographing and documenting interesting places, products or projects and sharing them followers on: England Observing Diary. The page has a huge following of 103,596 to date. This fan page includes images from the Leeds and London which are taken by Shang Ting and her friend whom lives in London. It is a very simple idea but extremely powerful and cleverly updated as you will usually be able to see 100- 300 likes on a single post.

I think Facebook is making it easier for projects to be shared on a wider scale even if it is not always your intention to share. The power of the ‘book of faces’ as I like to call it, can spread a message a lot further than a radio shout -out or even TV coverage.

A snap shot of the photo shoot on England Observing Diary

It was just recently that I saw the stop Kony campaign that cleverly put together by CEO Ben Keesey, of invisible children as he has seen the power behind social media and taken an opportunity to express a situation that he feels strongly about, knowing that a short video that is captivating and moving will be shared amongst friends and friends of their friends. The best thing about sending this message viral, is that it is free and probably the most efficient.


All photography was produced by Hasslebad

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