Social Sydney 2014


Back in 2013, I was given the chance to report on behalf of Nokia at Social Media Week in Mumbai. This year I’m in Sydney and Social Media Week is taking place from September 22 – 26, 2014.

The central theme for SMW 2014 is “The Future of Now” and the sessions at SMW Sydney will cover this from perspectives designed to engage Australian marketers, consumers, businesses, government, students and educators. The event program brings the theme to life through three core streams of conversation – Innovation, Culture and Advertising and Marketing, with keynote and panel events taking place at The Beresford Hotel and exclusive Master Classes taking place at The University of Sydney.

The Innovation stream of SMW Sydney events will feature keynote and panel sessions presented by brands, agencies and experts and that discuss important developments in the local industry. This includes sessions on Consumer Wearables, Mobile Marketing, The Future of Publishing, The Consumer Journey and “The Connected Brand”.

The Society & Culture stream of SMW Sydney keynote and panel events will feature sessions presented by publishers, personalities, brands, and agencies that discuss popular trends in the local industry. This includes sessions on Social Tourism, YouTube & The Rise of the Micro-Celebrity, The Politics of Social, Creating a Movement for Social Good, “Socially Evolving the Music Industry”, and “The Lightside & the Darkside to Online Trolls”.

The Marketing & Advertising stream of SMW Sydney keynote and panel events will feature sessions presented by brands, agencies and marketing leaders that discuss key issues in the local industry. This includes sessions on Social ROI and Measurement, Crisis Management, “Has Social changed TV forever”, Dissecting Great Content, Real-time Engagement, The Future of Publishing, and “the power of visual storytelling”. To see the full schedule of SMW Sydney events, click here.

Key speakers on the day include:

  • Helen Crossley, Facebook
  • Naomi Shepherd, Facebook
  • Daina Middleton, Twitter (replacing John Heywood)
  • Angus Keene, Twitter
  • Tim O’Neill, AIMIA
  • Monique Perry, Neilsen
  • Eddie Cliff, Salesforce
  • Ben Russell, LinkedIn
  • Douglas Nicol, The Works
  • Lisa Perkovic, Expedia
  • Paul Fischmann, 1888 Hotel
  • Lauren Bath, Instagrammer
  • Petrhyce Donovan, Sutherland Shire
  • Chloe Davis, Tourism Australia
  • Joanne Jacobs, Freelance Digital Strategist


I’m pretty excited about attending some of the sessions and look forward to hearing from Darren Rowse (Pro Blogger), who was also an insightful speaker at the Mumbrella 360 event earlier this year.

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