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Social Media Week Mumbai | In Pictures

I returned from Mumbai last Saturday evening and I am still catching up on sleep and getting used to my working 9-5pm routine again. The experience I had in Mumbai left a stamp in my mind and I will always […]

Clever Campaigns VS Heavy Facebook Ads

Back in 2009 I put together my dissertation on advertising in social networks and how brands may struggle to be seen amongst the clutter.  Although some of the examples are quite dated the theory still appears relevant. Here is chapter […]