All posts tagged Google

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The 2014 FIFA World Cup and Social Noise

The 2014 FIFA World Cup takes place in Brazil, kicking off on the 12th of June and football fans are already starting to work out how many days off work they can wangle to watch the games. I’m keen to explore the innovative ideas that are being set up and how other social platforms apart from Twitter, will be used to generate hype. In 2010 the World Cup final sent Twitter into over drive with producing the largest period of sustained activity in Twitter’s history.

Twitter_WorldCup2010_timelineThe 2010 World Cup: a Global Conversation

“Throughout the match, Tweets-per-second (TPS) were much higher than average; during the game’s final 15 minutes, this jumped to more than 2,000 TPS. (Spain’s winning goal in the final scored a 3,051 TPS.)
During the final, people from 172 countries tweeted in 27 different languages.”
  This was of course, before the 2012 Olympic games which became known as the “the digital games.”  There were 40 million Olympic related tweets and over 100 million Facebook related statuses, comments and wall posts. Budweiser, the official sponsor of the  2010 FIFA World Cup was the most talked about brand during the big event as they put together a very clever integrated campaign that got people excited. Budunited.com Thirty two enthusiastic fans were selected and flown to South Africa to live in one house and have their team loyalty and passion documented online through a programmed schedule.  As each team was eliminated from the World Cup, the fans followed. They also set up a Facebook page that encouraged fans to meet and have fun with a creative face painting app which lead to one face being painted every second all over the world. The page received over one million fans in a short few weeks.

Brand New[The Experian Hitwise World Cup Brands index 2010]

 
What is going on before the FIFA 2014 World Cup?
  YouTube A catchy animated video has been put together for television broadcast all over the world during the World Cup Opening on the 12th of June.  You can view it here: http://youtu.be/JP67IM1LX-M Google + Live hangouts have been taking place on Mashable with sportswriter Sam Laird, joined by Sports Illustrated soccer writers Grant Wahl and Brian Straus. This a great way of engaging with fans and getting them excited before the games begin. Facebook Facebook generated a little fun as they decided to name their own squad based purely on the amount of 'likes' each player had on the site. Fans were all over this one and you can probably guess who was at number 1? Yes of course, Portugal superstar Cristiano Ronaldo. Football Friends Sony has launched its own social media network to enable football fans to really get involved with the game and hold opinion and debate. The One Stadium Live Network pulls in the recent and most popular conversations from Twitter, Facebook and Googe+ available in over 32 different languages. The Network also provides fan challenges, history and news and competitions that enable football fanatics to win prizes. Sony will raise awareness of the site and the most popular conversations will be hosted on the brand’s social and paid channels, making it an exciting experience for passionate supporters.

new clip 3[Screenshot of One Stadium Live]

 Bring on the games!
     

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Will Google Make Us Spend More?

Google has come up with a new concept that brings online and offline shopping habits together. Yes that’s right; Google will soon be sending you reminders straight to your phone. So if you have been looking for that perfect pair of sunglasses or a new technological gadget but haven’t succeeded online, you might just get a little help when you hit the shops.
How does it work?
If you are looking for a certain product on the high street but can’t quite remember what it is, a little friendly reminder called a Google Now Card, will show you the product you researched online and give you the prices shown. As long as your #Googlesearch app for android has been updated then this will be an accurate figure. If the store has it, then you will be able to purchase there and then which means cutting out any thinking or delivery time. The big question is; will this tempt us to spend more? I think it will! I’m not sure about everyone else out there but I can be a bit of a spontaneous shopper and I will click and buy online even if I’m not sure about the product or actually need it. However if I don’t click and buy then I will eventually forget about the product and save my pennies. Thanks to this new innovative idea from Google, this may no longer be the case. However, it looks like it is only being rolled out in the US but I don’t think it will be long before it hits the rest of the world. Amazon also released a bit of news recently which relates to shopping and social. It has now become so much easier to shop from the online retail giant as they promote a new way of shopping via twitter. Once you have created an account on Amazon you can simply reply to any links to products showing on twitter and respond with #Amazoncart. Products will automatically be added to your cart so you won’t have to go through a tedious search process or even bother adding products to your shopping cart. Brilliant! However one thing did spring to mind, if you chose an item of clothing promoted by a follower, will Amazon locate the correct size and fit for you? Hmmmmm we shall soon find out. I also think we will be even more influenced to buy by our friends and online influencers as they tweet and share links that will tempt us to buy. Watch a video that explains more about #Amazoncart here https://www.youtube.com/watch?v=iAm6pa9hPKA

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Are you going to UKBA14? Yorkshire bloggers reveal all

The first UK Blogging Awards take place in London this Friday the 25th of April and PR Company, along with some other fantastic blogs, has been shortlisted for the PR and Marketing category. Sadly I won't be able to make it as I moved from Leeds to Sydney recently for a new challenge. As I looked through the other shortlisted bloggers in each categoty I spotted a few fellow Yorkshire bloggers, so I decided to touch base with them and ask for their top tips.  

YDA_slug_large2 (2) Yorkshire Design Associaltes (YDA)

Lifestyle - Organisation Blog Finalist

 1)      Write a mission statement: A small paragraph explaining what your blog is about and what it is intending to tell people, then read it whenever you are about to write a new post, then your blog posts will have a focus and direction to stick to. 2)      Write about a topic you love: A topic you are interested in will provide much better posts than something you think will be popular. If you aren’t passionate about the blog it will show in your writing. 3)      Don’t force it: Attempting to post too often or forcing regular posts will lead to unproductivity and boring blog posts. Taking a break if you cannot write something will help to inspire and more interesting posts. 4)      Keep the content interesting: People love a Top 10 of something, or tips on how to do something or even a competition even if it’s for something free or money off a service/information you can provide. Gives people a reason to participate and come back for more. 5)      Don’t give up: Even if you think people aren’t interested in what you’re writing you’ll be surprised at how far your message spreads and the amount of people are reading your every word. Adam Burkin: Designer/CAD Technician/3D Visualisation/ Social Media  

Yorkshire Pudd 2   Yorkshire Pud

Food & Drink Finalist

1)     What came first the chicken or the egg? I sometimes look at how many people read my blog when I first started and even to this day I have no idea what made me carry on, but I did and I’m left flabbergasted everyday at how many people visit us, the moral of this story, keep going and don’t give in! 2)     Get some good training on SEO and Social Media, There are lots of websites that will give you conflicting advice, I did all my learning at Salford University in Media City Manchester, evening sessions run once a week, worth every single penny 3)     Be quirky, there are millions of blogs out there just like yours, so….., you need to make your’s different, we get TV companies contacting us all the time, we’ve just finished filming with BBC Countryfile and even taught Mary Berry our Yorkshire Pudding recipe last year for BBC2, so what makes us different? Google Yorkshire Pudding Blog and there’s only really one site you’ll want to visit. 4)     Think of other ways to get viewers to your site, it’s not all about social media and google rankings, what are you doing PR wise? 5)     Monatise your site, Glam Media and Content Click work well for me, it’ll make it all worthwhile, and will almost certainly cover the cost’s associated with running a blog. Christopher Blackburn: Reigning UK Yorkshire Pudding Champion/Food Blogger and Food Writer. I hope you enjoyed reading these tips as much as I did and I would like to wish everyone good luck for the awards. Enjoy! (Gutted I'm missing out)    

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Social Media & Developing Countries

Apologies for the blog being quiet over the last few months but I have been far too busy exploring parts of the world and meeting some extremely friendly and interesting people. This is the one chance I have had to write and I am currently on an overnight sleeper train to Chiang Mai from Bangkok, Thailand. SriLanka was the first destination I stopped at en route to Sydney from the UK and as well as it being a beautiful country, it was interesting to witness development taking place rapidly as the country prepares for more tourism after the war, ending in 2008.   I stayed in various places around SriLanka including Colombo, Galle, Ella, Mirissa Beach, the cultural capital of Kandy, Polonnaruwa and the famous fishing village that appeared on Rick Stein’s documentary, Negombo. Combining friendly homestays and family run guest houses there were plenty of options when it came to selecting accommodation.  I soon started to notice TripAdvisor signs outside a selection of hostels and guest houses, along with lonely planet recommendations above handpicked restaurants which obviously made them stand out. Every time I stayed in a place for a couple of nights, TripAdvisor was mentioned in conversation by the proprietor and the excitement of positive reviews became apparent. This made me think about the importance of social media in a country encouraging more tourism. Mahesh – Whale and Dolphin Tours Mirissa beach was a great place to visit for typical beach life and amazingly good value seafood in the evening – straight from the ocean and onto the plate! Whilst staying here, I ventured out on a boat over the rough Indian Ocean to spot dolphins and whales in their natural habitat. The tours were starting to become very popular from Marissa beach as local fishermen had reported sightings of Killer whales, Great whales and Bryde whales which made this an exciting trip for travellers.

There was no guarantee that you would see anything on these trips but we were lucky enough to see dolphins, whales and a cheeky sea turtle. As both organised tourist boats and private boats were leaving from the same destination, competition for sales between ticket touts became obvious. This is when I got talking to Mahesh, who looked after our accommodation and booked us onto the tour. He was very keen to show me his Facebook fan page and seemed highly excited when I said I would write a review and upload my video of the dolphins to share with others. Mahesh was also in the early stages of creating a website to advertise the tours and it was great to see how enthusiastic about the plans he was.

Video of the beautiful Dolphins   Negombo- New Villa Looking For Exposure The Villa Kapuru was a little more luxurious and slightly more expensive than previous rooms I had stayed in but because it was the last stop before a flight to Bangkok , a little relaxation was needed. The villa offered a boutique experience with authentic personal décor in each one of the 12 rooms, a TV, WIFI and a soothing swimming pool. I had actually seen this Villa advertised on Agoda and I booked before arriving. TripAdvisor and Agoda rule the roost right now among backpackers in Sri Lanka (or at least among those with a wifi connection!), and it is amazing how many travellers pre book their accommodation instead of rocking up to a guest house. I must admit, I found this a lot easier and less time consuming. When speaking to the owner of this villa, Nikala Kapuru, he was keen for honest feedback as he wanted to improve the service and provide a more luxurious offering. This was a personal way of involving his customers and something that would probably not happen in the UK where social media is more commonly used.  I found it inspiring to hear his story and how much effort had gone into building the business. I  came to the simple conclusion that most travellers will look for certain factors when using social apps whilst on the move.
  1. High review score
  2. Check the location
  3. Compare the price
  4. Facilities – usually wifi, A/C, pool and TV
Then this is pretty much it for the decision process before clicking- book. Does it also mean that these reviews take the fun out of travelling and people are missing a few gems? Or has it simply made things easier?

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7 methods to increase Social Media mentions exponentially

These days, one question that companies may ask their PR branding managers or any other PR agencies, is how they may increase the number of social media mentions for their brand. Social media mention refers to how often your brand has been shared and talked about online on social media. For example, take a look at how many times your Facebook post has been shared; how many re-tweets you received for a recent tweet promotion and so on. Here are 7 methods to increase social media mentions exponentially for your brand.

1. Challenging the norm

Any brand, organization or person can set up their own Facebook page, Twitter handle, Pinterest, Google+ or YouTube channel anytime. The question we need to ask ourselves is, how is our brand different compared to others? Communicating the unique selling proposition (USP) of our brand to the consumers in social media is the key.

2. Ask for people's opinions

Ask questions that will lead people to give you their opinions and comments on social media. Make sure your posts are interactive, that is, they induce active participation from your consumers on social media.

3. A picture tells a thousand words

Most people, especially men (don't ask me why), are very visual creatures. Pictures are more convincing and your consumers are more willing to share them on social media. However, posting pictures that are irrelevant to your brand or your consumers can be detrimental to your brand as well. Hence, choose your pictures wisely.

4. Find the right audience

Always target the right group of consumers such that your brand will have a stronger fan base on social media in terms of quality. There is no point in having 100,000 likes (quantity) in your Facebook page, but only less than 1% of them are genuine fans of your brand. Disloyal fans (or what I term as "fair weather" fans), are usually the result of hard-selling social media campaigns; during which companies will either have giveaways or lucky draws for people to win attractive contest prizes, in exchange for a ‘like’ on Facebook or a follow on Twitter. These types of campaigns are unlikely to gain loyal raving fans on social media.

5. Have a Laugh!

If used correctly, humour can be a very powerful tool for your brand. Humour contains the entertainment factor that makes people feel good about sharing it virally to their friends on social media. It is always the funniest and most entertaining video or picture that has the most number of shares, retweets or likes on social media. However, like a double edged sword, humour can also "destroy" your brand when it is used incorrectly. No matter how funny the joke is, try to avoid sensitive topics related to sex, politics or religion.

6. Content Speaks

Organise your content in a way that speaks strongly about what your brand is about. If your business is about organic vegetables then all your pictures, links and videos on social media should be all about organic vegetables or topics related to healthy living. Make your content speak around a brand theme and write about topics that will be interesting to your consumers.

7. Be Timely

Timely articles gain more social media mentions than others. For example, your posts can be related to some current news or interesting trends that are recently happening in your country. When the original Gangnam Style by PSY took the world by storm in 2012, some brands came out with their own version of Gangnam Style dance videos to entertain their consumers. Timely also refers to post related content that are relevant to upcoming seasons such as weekends and holidays; such timely posts will make your brand look more 'personal' to your consumers on social media.  

At the End of the Day

It is all about putting yourself in your consumers' shoes; think about what they want and what problems they may face and how your brand can help them. By doing so, you can definitely come out with many creative and successful marketing strategies to increase your brand's social media mentions.   Guest Author Jacky Tan: blogs at www.marketingstrategyexpert.wordpress.com    

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A new Sociable Online Newsroom from Pressat

I was sent a short press release last week that actually caught my attention. This is the first of many, as I usually receive emails about something spam related or completely unrelated to my blog.  So here goes... Your little Space has been created by Manchester based agency Atmedia and it provides a news room service that has been customised to enable businesses, organisations and brands to open up communication channels with the media. Useful to the majority of us working in a very cluttered social sphere. The social media newsroom is a fully customisable environment which allows users to play around with sociable tools such as Google +, Facebook , twitter and various networking sites. You can theme the page so that your news becomes more distiguishable and stands out  to an audience who  may well be interested. Videos and various other media options can be included which makes the newsroom very active and different from those that are available already. Users who kit out a third party newsroom can increase their online visibility across search engines and provide journalists, bloggers and customers with a central, clean, and accessible space where company specific news can be viewed. However Pressat who provide the service also offer press release distribution, which can be great for quick wins but 'from personal experience' it shouldn't be relied on. Hard work and determination gets you the successful coverage. I haven't actually tried and tested the service myself but it looks quite interesting and definitely worth investigating further. Especially as the newsroom is free and it is allowing far more social integration than any other news service I have come across. About Pressat Pressat was launched in open BETA in 2012 by Manchester agency atmedia. Atmedia was founded by two Graduates from the University of Salford. Since launching, Pressat has provided news distribution services for national household brands to small startups across the UK at cost effective prices.      

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