All posts tagged marketing
DO BRANDS REALLY NEED TO PAY FOR A SOCIAL FOLLOWING #Social Media
I read an article last week that discussed the positive results of paid Marketing over PR and how brands can grow their following much faster and effectively. You can view the article I am referring to here. As I have [...]
Are we happy in our jobs?
Marketers and PR professionals have been quoted as the happiest people in their careers, behind florists, hairdressers and plumbers according to the City and Guilds shortlist for 2012. Would we agree with this? I would say there are low points [...]
An Interview with Lydia Bright about the success of Bella Sorella
You may or may not be a TOWIE fan but I am sure you have caught a glimpse of it at some point, or heard the catchy sayings ‘well jel’ and ‘Reem’. The Only Way is Essex has gained mass [...]
Did someone say Motivation?
PR professionals always talk about the good side of PR and boast about their results and achievements. However we would be lying if we didn’t say some of the days are a real struggle and quite demeaning to the human [...]
Lovely Jubilee PR
The Queen’s Diamond Jubilee was a weekend that generated a large amount of marketing attention for brands that put their thinking caps on and came up with royally splendid ideas. Here are a few of my favourites, Marmite You either [...]
A Beginners Guide to Google+ for Brands
A Beginners Guide to Google+ for Brands Google+ was officially launched in June 2011 as an invitation only beta. Though still in beta, the platform became public in September 2011 and has now grown in to a 40 million strong [...]
How to use and not abuse Pinterest
There has been a lot of talk around Pinterest lately and how useful the social sharing site can be for marketing purposes. The online pin board has gained a huge result with unique visitors to the site growing by 400% [...]
5 Clever Web – April Fools
I came across some really clever April fools over the weekend and I wanted to share them with you all. It sometimes takes a very simple idea to capture an audience and make them smile. 3D Glasses sold on E [...]