All posts tagged news
How to Get Creative with Digital PR
Whether PR is done online or offline, the goal is always the same: establish credibility, build brand awareness and foster support among stakeholders. In the online arena, however, PR requires a new skill set, as well as a solid understanding [...]
How to deal with critical feedback with reference to PR Daily.com
After reading an article on Ragan’s PR Daily last week it got me thinking about the field I am working in and how I overcome disappointment and the feeling of rejection. PR involves a lot of time and energy [...]
The Trinity Leeds Shopping Centre Launches
I was invited to the Press centre at the new one million square foot shopping centre, Trinity Leeds yesterday. To say I’m not a great fan of shopping centres, I was pleasantly surprised as the place felt very open and [...]
Harvey Nichols Introduce a ‘New Breed’
Harvey Nic’s have done it again with a new campaign that injects humour and fun into the fashion world. Their SS13 campaign ingeniously entitled “The New breed” shows off the latest in luxury totes filled with medium sized hounds – [...]
The Press Lounge at London Fashion Week A/W 2013
I attended London Fashion Week last week which was full of fabulous glamour, eye catching garments and of course the most stunning designer shows in Fashion. As I managed to bag myself a ticket for the exhibition, I was able [...]
My Interview with Michael Miller for the BBC
I had an interview with a journalist called Michael Miller last week, for the BBC retail news section. The topic was about online retail businesses and how they deal with return rates over the Christmas period. Titled “Return to sender: [...]
A day in the life of a Social Media Manager
I have been quite excited about putting this guest post live and I think it is worth a read for those wanting to find out more about working in the world of blogging, tweet decking and building Facebook fans. An [...]
Why Multimedia Content Brings Better Press Release Results
When it comes to creating engaging press releases, the secret to getting a bigger response is simple. The more multimedia content you include in your press release, the more views and shares it will receive. This has been proven again [...]