All posts tagged online seo


Kate Middleton Shoes; Is your content optimised?

Kate Middleton is the most talked about female in the press and has become a huge, classic style icon. Many young females are aspiring to look like the Duchess of Cambridge and are searching for key items that have been showcased in newspapers and magazines. If you are an online retailer looking to optimise your website for brand names, it might be worth studying the trends and naming some of your products to coincide. The table below shows search results for Kate Middleton's shoes after being spotted in a stunning collection during the Royal wedding and whilst on the Duchess's travels around Canada. When writing content for a fashion blog or a shoe retailer, make sure you get some of these popular key words into your content or start your title of the post with'As seen on Kate Middleton'. They are more likely to become recognised and crawled by our friends, 'the Google bots'.

This Weeks PR TweetChat # commschat

I joined in with a very interesting debate on this week (Monday 18 October 2010) answering the question ‘Does PR have a duty to tell the truth?’ The questions considered were: 1. As a PR professional are you the paid mouth or corporate conscience? 2. In providing PR counsel to your organisation or client what do you hope to achieve? 3. Is PR about persuasion? So, where does truth sit in that? 4. Where does the public interest sit in this? Or do you pander to what is interesting to the public? 5. What is truth? Continue reading “This Weeks PR TweetChat # commschat” »

I’m an MP- Please Don’t Email Me

Dominic Raab, MP for Esher & Walton won the vote of his constituents yet he refuses to acknowledge the public has the right to email him and has demanded that his online address should be removed from the public domain.   The website 38 degrees, which encourages conversation and debate around political issues were approached and told to take Mr Raab’s email down. However the argument states that all members of parliament contacts are made available for public use. He seems to be defeating the object, a sure case of shoot yourself in the foot. It appears rather arrogant and disrespectful as he was cutting off a whole line of communication. This off the cuff remark soon had negative repercussions that spiralled quickly and with a helping hand from Twitter, generated controversial debate.   Once again this highlights the power of social networking sites and the freedom of public opinion on a mass scale. To read the full conversation, see:  38 degrees.

From Headlines to Key words, It’s all Important

Generating content that is interesting and news worthy is a popular technique in the world of online PR, especially for SEO purposes. The more interest your articles, blogs and news releases gain, the more likely you are to gain a high volume of clicks. The google bots then have something to focus on which keeps the link juice flowing.  A result at the end of this is obviously more brand exposure and higher traffic to your site. Below is a list of useful ideas that lead to achieving a successful amount of exposure. Continue reading “From Headlines to Key words, It’s all Important” »