All posts tagged Saavy

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Online PR Is Sexy – But Don’t Get Seduced

When Twitter makes it onto the Today programme as a news item, it is clearly time to accept that social media and online PR (or, more properly, online communications) is part of the established media routes to audiences. Facebook, we are told – primarily by Facebook themselves, of course – is now the third biggest ‘country’ in the world and the figures for the number of postings to YouTube runs into the millions. News organisations at all levels – not just the IT-savvy bloggers, but even august bodies like the BBC and PA  - now prefer to receive press releases by e-mail or, better yet, to access virtual press offices and download the news that they want. Continue reading “Online PR Is Sexy – But Don’t Get Seduced” »

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