Twitter Promoted Accounts

Twitter has decided to develop ‘promoted accounts’ which target users based on their interest and likes. They can do this by seeing what you follow and then subliminally pushing a message in front of you that ‘may appear similar to your other interests’

The promoted accounts will show up in the side bar and much like Facebook, they offer suggestions on who you should follow.

For example if you follow Topshop you may just love ASOS

Social media sites are all turning their business heads on but does it mean our much loved social networking platforms will become irritatingly stuffed with promotional messages?

Is it that we are now loosing the freedom of choice and are being forced to follow certain people/companies? This innovative way of advertising will either change the way we feel about brands or simply encourage us to stay loyal.

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